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Maybelline Lifter Gloss Lip Gloss With Hyaluronic Acid meet Maybelline New York’s new next level lip gloss. Drench lips with hydrating shine for a fuller, lifted look. This formula visibly smooths lip surface and enhances lip contour with high shine. Plus, its XL Wand transforms lips in an easy, one swipe application. 90% agree lips feel hydrated. *in a consumer test.